Why the music industry is finally taking podcasts seriously

April 3, 2017

 Major labels are experimenting with short-form podcasts centered around their back catalog. The latest version of social audio startup Anchor, allows its users to incorporate Apple Music and Spotify streams into their broadcasts. Even Techstars Music is sensing a financial link between music and podcasting, counting dynamic audio advertising startup Pippa in its inaugural class. http://bit.ly/2navwz2

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