The future of music festivals

It's been one of the most dramatic changes in the concert landscape in the past 10 years: the spawning of hundreds of new music festivals worldwide. There are, of course, many reasons for this—the need for musicians to augment shrinking revenues from CD and streaming with live performance fees; the popularity of festivals as a way for fans to see 10–20 bands over 2–3 days; and the benefit to promoters from both the scale and quantity of performances. With—according to SXSW—more than 32 million people attending at least one music festival a year, they have become “a mainstream pastime of our culture.” http://bit.ly/2mTxbtv