The "Jingle King" tracks the decline of original music in advertising


Steve Karmen wrote a number of famous jingles, including Budweiser's "When You Say Bud"; the New York State song, "I Love New York"; the jingle "Here Comes the King"; the Exxon Song; and Wrigley Spearmint Gum's "Carry The Big Fresh lavor." http://n.pr/2hvzhMq