Breaking an artist in 2017: 1 million plays on Spotify is not enough

Breaking new artists is the lifeblood of labels, and independent labels are often the wildcatters of the industry, uncovering cutting-edge genres and artists and being the first to bring them to a wider audience. A panel at AIM's Indie-Con conference in London explored how this process is evolving in the streaming era http://bit.ly/2kagyqx