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Breaking an Artist today requires a lot more time and patience, but labels are seeing a payoff

"It's very easy to point at the market and say, 'Things have changed, things take longer'," says Phil Cristie, President Warner Bros. UK. "There's far more to it than that. You've got to take your time developing artists and be ready to elongate your campaign, as well as waiting for the songs to connect – and connect in other territories."

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