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Spotify: you can listen to all the music for free — but you're the real product

At the Advertising Week Europe conference yesterday, the company's VP of "global partner solutions," Danielle Lee, spoke to a number of brands about the emerging marketing opportunities coming out of audio data. "On social, you curate your social-media feed to create a picture of yourself, but music is about participating in your most vulnerable moments," Lee said. She revealed just how closely Spotify tracks its users.

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